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Digital Marketing Analyst

North West
London / Remote
30-10-2020 01:22 PM
Digital Marketing Analyst
Remote and London

If you are interested in analytics and marketing communications and want to work for an exciting fintech startup in blockchain technology, then you could make a great Digital Marketing Analyst for our client.

As a Digital Marketing Analyst you will get involved with the face of the website and social media platforms to increase our online presence and drive lead generation.

Working alongside and reporting to the Head of Marketing, you’ll be involved in monitoring and managing our website and other digital channels for improvement, assisting with multichannel communication strategies and campaigns and most importantly driving the analyses needed to refine and improve are digital footprint and profile to ultimately set us apart from our competitors.

The business is a passionate, energetic small team of techies and intellects.

We know how to work hard, have fun and move fast. As the company is growing, our client is looking for a hard-working, dedicated self-starter who brings the best of both worlds - a love of data and and communicating for impact and results.

The Role As a Digital Marketing Analyst, you will be accountable for:

Research and Analysis
Analysing and reporting digital marketing effectiveness and making improvement recommendations e.g. ROI and other business metrics, campaign channels, SEO.
Structuring and recommending metrics and analyses to be carried out for campaigns.
Researching and recommending new digital marketing opportunities.

Website Management
Uploading copy and images to the organisation's website.
Designing website banners and assisting with web visuals.
Monitoring for and fixing broken links, performance etc. issues.
Configuring website metric tracking and improving content SEO.
Creating and executing link building strategies to our site.
Creating lead and support chat flows. Email, Paid Channels and Social Media
Dispatching email and social media marketing campaigns.
Guided engagement with clients, prospects and influencers on social media.
Assisting with paid media campaigns and analysis.
Managing marketing new and existing qualified leads in the contact database and assisting with lead generation activities. Skills we’re looking for:

Technical skills
CMS experience e.g. HubSpot CMS, Wordpress.
Analytics tools experience e.g. Google Analytics, Trends and AdWords.
SEO tools and techniques e.g. Amazon Alexa.
Email, paid and social media campaign management tools e.g. HubSpot, Intercom.

Soft skills
Able to communicate with clients & colleagues to build rapport
Adaptability - a multi-task & stay organised work ethic
Ability to work in a fast paced, deadline heavy environment
Analytical thinker with attention to detail - notice patterns in data and reports
Creative thinker - come up with ideas and be innovative What to expect
Remote first working environment with biweekly travel into London on team meetup day planned

Laptop provided Salary Competitive salary - up to £30K plus benefits for the right candidate Qualifications This role is ideally suited for a recent graduate or digital marketer looking for a change of industry and company.

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